Cool! You're still on the list.


Thanks so much for taking the time to let me know you're still enjoying the emails!

Why do I check for engagement?

I know you've heard the marketing tips before that say to ignore vanity metrics like the total amount of followers on Instagram or in this case, the total number of email subscribers. It almost sounds like it's easier to say for someone with some level of success, but the truth is that it works and it's important at every level.

Without pruning my list it would continue to grow, and I'd be missing out on some essential things. An inflated subscriber count would affect important metrics and prevent me from ever making meaningful improvements for active subscribers like you.

Thank you for helping me improve things around here.